There are a multitude of online video services available for different kinds of video streaming. Some services do better for promotional videos than others. Uploading a promotional video to a specific video service can give the business and product a unique viewing experience.
YouTube is the obvious and often first choice for promotional video uploads. An embedded YouTube video on a company’s website will give it a better chance of being on the front page of Google. This is because Google owns YouTube and those videos are given search result preference. YouTube videos can also boost SEO if the company has a YouTube account.
Creative marketing opportunities can also be found with other video services. These service may constrain the number of views a video can receive. Other services also may have a lockdown that is forced on users. Apple, Amazon, and Google are other large suppliers of innovative marketing solutions.
These services limit their video access to certain devices. Apple iTunes videos are only compatible with iOS devices. Amazon only allows their spectacular instant video services to be viewed on personal computers or Kindle tablets. Even though Google is available to all users, there is heavy Android device promotion.
Locking users into their service worlds means users need to continue buying each service’s hardware. Apple users prefer iTunes video to any other video service. Businesses would be smart to offer free downloads of promotional videos on iTunes. iTunes also allows a company page to be created. Businesses can explore this page while waiting for their download.
iTunes offers iCloud storage capabilities, meaning videos can be accessed at any time even if there is no wireless internet access. iCloud allows videos to be synced with Apple’s cloud, meaning users can watch the videos on any Apple device. A user can begin a video on one device, pause it, and then continue where they left off on another device.
Only iOS devices are allowed access to the amazing Apple cloud technology. Android or Amazon devices will not be allowed to play videos on iTunes’ cloud. Putting videos on iTunes is mainly beneficial to Apple device fanatics. This can either limit or expand a company’s marketing, depending on their product and end goal.
Amazon Instant Video streams videos to anyone with an Amazon account. Signing up for an Amazon account is free, however purchasing Amazon Prime gives users a huge video library to browse through and many more options for watching those videos. Amazon Prime is marketed very affordably, and lovers of the Amazon name often have Prime.
Companies can offer free promotional videos on Amazon, which can be shared with anyone who has a basic Amazon account. Marketing potential can go further by offering bonus videos or discounted services to users with an Amazon Prime account.
Amazon also utilizes cloud technology, however theirs is far more accessible to a variety of users and devices than Apple’s cloud services. Only computers, accessible television video viewing devices, Kindles can access Amazon videos, not mobile devices.
Many Blu-Ray players, gaming consoles, and Smart TV’s supply Amazon video services, making their videos easily accessible. Amazon is almost entirely a streaming service, meaning a wireless connection is needed to enjoy videos.
The Google Play store is another place to submit promotional videos. The Play store also utilizes cloud service, however their videos can be offered on every kind of device. They allow download to devices, but computers are only allowed to stream video due to copyright and piracy laws. Still, the Play store is the only service that offers download on all devices.
Google Play is a newer service and therefore is not as advanced or developed as Apple or Amazon. Their expansion is slow to the point of calculation. The willingness to open services to multiple device users means expansion will soon take off.
Once their services are developed for that kind of interest and traffic, users will flock to Google. Uploading promotional videos to Google Play means businesses can start a legacy and get a jump on competition by utilizing a new video promotion avenue.
Each major service limiting their device capabilities can be seen as a hindrance to promotional videos. After all, if only certain devices can utilize a specific video service, that means the audience to view the promotional video is limited. Bigger corporations, however, should consider this limitation an advantage.